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Unit 1 — What is online journalism?

Comparing Print and Online Journalism

Unit 2 — Writing for the Web

How We Read Online

Search Engine Optimization

Headlines and Search Engine Optimization

The Return of the Inverted Pyramid

Chunking, Linking and Liking — Making online stories reader-friendly

Unit 3 — Timely coverage

How a breaking story unfolds online: A Boston Marathon bombing case study

Covering developing stories

Going live: A comparison of real-time coverage options

Unit 4 — Topical coverage

Beat Coverage and the Web — Why It Makes Sense

Generating Stories for Online Beat Coverage

Using Data to Cover a Beat

Unit 5 — Planned event coverage, developing packaged stories/online feature packages

Understanding The Why In Online Story Package Design

Planning a Multimedia Package (Team Reporting)

Interactive Alternative Copy Tools for the Web

Improve Beats by Adding GIFs and Featured Images

Using Data Visualizations in Online Story Packages

Creating a StoryMap with Knight Lab

Critiquing a Multimedia Package

Unit 6— Advanced skills for design customization

Basic HTML

Basic HTML and Using Embed Codes


Understanding WordPress

Unit 7 — Planning and developing an online news site

Who Is Your Audience?

Understanding Copyright and Creative Commons

Fair Use and Social Media

Defining Website Goals

Defining Technical Specifications 

Finalizing Goals And Establishing A Budget

Creating A Design Style Guide

Creating a Website Mockup

Staff Structure and Workflow

Keep Readers from Leaving Your Site

Web Capstone