In this lesson, students apply their knowledge of sales and marketing concepts and budgeting techniques to think about the pros and cons of advertising and fundraising and to get practical about advertising and fundraising in their own communities
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This single-day lesson introduces students to the 5K race fundraising event used by a newspaper staff from Rockville, Maryland.
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These pre-made presentations — while embedded in the lesson plans throughout the JEA curriculum — can also be adapted for use in your own classroom lectures. All presentations are .pptx files.
Below you will find all the lessons for the Marketing and Audience Engagement module, organized into tables by suggested units. The default table setting shows lessons in the sequence they are recommended, but you can also use the headers to sort for lessons according to the …
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Description This lesson introduces students to the budgeting considerations that every media organization must consider, giving them a framework through which to understand what is necessary and optional for a publication as well as the pressures that advisers can feel when staffs do not understand monetary …
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In this lesson, students apply their knowledge of sales and marketing concepts and budgeting techniques to get practical about fundraising in their own communities
Read more