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August 22, 2017

Marketing and Audience Engagement

We built this community — A case study of a community-building journalism project

Description Part of the process of building credibility and interest in your publication is considering how your program may use talents and skills to build connections between the members of your community. In this lesson, we will look at three different types of media (from professional …

August 22, 2017

by sadwers

Marketing and Audience Engagement

Using your theme to develop your brand

Description All great publications work with visual and verbal themes to create an identity that distinguishes not only their content but who they are — their ethos (credibility), their type of storytelling and their vision. This lesson walks students through four aspects of using their theme …

August 22, 2017

by sadwers

Marketing and Audience Engagement

Featuring underrepresented students in the yearbook

Description Feature Pages and Feature Sections provide contemporary and meaningful forums to include personal coverage and varied forms of storytelling in your publication. When a staff can target students who are not covered well in the publication and seek out these individuals with a focus or …

August 22, 2017

by sadwers

Marketing and Audience Engagement

Involving alumni in your publication

Description The very nature of journalism creates lifelong connections and skills that translate into stronger scholastic programs. This lesson focuses on how your staff can tap into the resources of your journalism community to build your identity, your program, resources and interest in your publication. This …

August 22, 2017

by sadwers

Marketing and Audience Engagement

Branding your staff through social media

Description Musician Brian Eno coined the term “scenius” to describe a group of creative individuals — artists, curators, thinkers, theorists, writers, tastemakers. He said this group makes up “an ecology of talent.” Your staff is a scenius. You are the creative talent that packages the story, …

August 22, 2017

by sadwers

Marketing and Audience Engagement

Writing an advertising plan and script

Description Ad sales may be a dreaded, avoided requirement, but they teach us how to promote our work positively and to learn the art of confidently appealing to adults. In this lesson, students learn to prepare what they will say and how to prepare to sell …

March 26, 2017

by sarahnichols

Marketing and Audience Engagement

Choosing social media tools

In this lesson, students determine the most appropriate social media tool for their intended purpose and develop a framework to select the best social media tools in different scenarios.

January 6, 2017

by sarahnichols

Marketing and Audience Engagement

Evaluating your entrepreneurship

Students develop an “entrepreneurship report card” that could be used to determine the strength of a staff’s entrepreneurial activities.

March 22, 2016

by cadmin

Marketing and Audience Engagement

Audience involvement and tragedy

This single-day lesson challenges students to consider questions of ethics when involving citizens as journalists through social media in dangerous breaking news events.

February 28, 2016

by cadmin

Marketing and Audience Engagement

Creating a large-scale fundraiser

This single-day lesson introduces students to the 5K race fundraising event used by a newspaper staff from Rockville, Maryland.

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Posts in Category ‘Marketing and Audience Engagement’

We built this community — A case study of a community-building journalism project

Using your theme to develop your brand

Featuring underrepresented students in the yearbook

Involving alumni in your publication

Branding your staff through social media

Writing an advertising plan and script

Choosing social media tools

Evaluating your entrepreneurship

Audience involvement and tragedy

Creating a large-scale fundraiser