CCSS.ELA-Literacy.SL.9-10.2 | JEA Curriculum Initiative

March 30, 2015

by cadmin

News Literacy

Are social networking sites useful for understanding news?

Description This lesson uses the nonprofit website ProCon.org and its social media pro/con research set to help students explore the benefits and limitations of social media. Specifically, students will explore the question: “Are social networking sites good for our society?” Then students will apply the same …

February 2, 2015

by cadmin

News Gathering

Fact finding and observation

In this lesson, students will practice essential skills of a reporter: finding and researching facts, interviewing and observation.

March 21, 2014

by cadmin

Marketing and Audience Engagement

Envisioning a new publication

Description This lesson will require students to apply their acquired skills in branding, audience engagement, social media, publication marketing and publication management to design a new publication for their school. They must develop and explain their ideas using a presentation tool, such as a slideshow. Finally, …

March 21, 2014

by cadmin

Marketing and Audience Engagement

Marketing and theme building

This lesson prompts students to examine the ways to use theme and publication branding as a marketing tool, and consider their own market audience and complete a processing activity to consider how they might use theme and staff branding to market to their own school

March 21, 2014

by cadmin

Marketing and Audience Engagement

Designing a new publication

In this lesson, students will envision a new publication for their school, based on market audience preferences and what would add the most value to their campus

March 21, 2014

by cadmin

Marketing and Audience Engagement

Using theme and branding as marketing tools

This lesson prompts students to examine the ways to use theme and publication branding as a marketing tool, using a slideshow case study about Grand Blanc High School

March 21, 2014

by cadmin

Marketing and Audience Engagement

Investigating the pros and cons of social media outlets

Students will examine case social media case studies and investigate advantages and disadvantages of several social media outlets

March 21, 2014

by cadmin

Marketing and Audience Engagement

Using survey results to profile your audience

This lesson prompts students to synthesize the results from their survey project to determine a large scale profile of their audience’s social media habits and publication preferences

March 19, 2014

by cadmin