Description After reading news stories from a variety of Black and general audience media, students will be able to analyze differences in coverage, sources and perspectives in current news. Objectives Students will be able to recognize media bias across multiple outlets. Students will be able …
This single-day lesson challenges students to consider questions of ethics when involving citizens as journalists through social media in dangerous breaking news events.
This single-day lesson introduces students to the 5K race fundraising event used by a newspaper staff from Rockville, Maryland.
This lesson introduces students to the online advertising model used by a student media program in Missouri.
This lesson explores news editorial coverage of the Michael Brown and Eric Garner cases by looking at editorials printed by major newspapers during the cases and grand jury investigations. The lesson begins by asking students what they already know about the Brown and Garner cases, and then pairs of students are assigned an editorial to read and analyze. Students then contribute to a collaborative document about how the media covered these events.
Description Students explore beat coverage on the Web and develop a beat list for their own campus. Objectives Students will be able to define beat coverage and explain its purpose. Students will be able to explain why online coverage is particularly useful in covering a beat. …
A primer to introducing journalistic writing concepts in the classroom
Description This lesson introduces students to the budgeting considerations that every media organization must consider, giving them a framework through which to understand what is necessary and optional for a publication as well as the pressures that advisers can feel when staffs do not understand monetary …
This lesson prompts students to examine the ways to use theme and publication branding as a marketing tool, and consider their own market audience and complete a processing activity to consider how they might use theme and staff branding to market to their own school
This lesson will provide students with an introduction to the concept of entrepreneurship and how it applies to journalism