In this lesson, students bring drafts for close-editing on word choice, first to identify and reduce use of auxiliary or “helping” verbs and then to improve verb choice.
This lesson will help students to understand the difference between writing headlines for print and online stories. Specifically, students will understand how search engines work and the relationship between good headlines and improved search results or more web traffic.
A lesson on using search engine optimization to drive traffic
A lesson on workflow, editorial policy and staff structure for websites
This lesson prompts students to review and develop policies suitable for a staff manual for entrepreneurial activities related to engaging with an audience, particularly social media, marketing and public relations
Students will read a case study from Mill Valley High School in Kansas about an article that actually caused a disturbance in school because social media extended the opportunities for readers to respond to the article
A lesson on news judgment
A lesson on AP style in professional media
A lesson on the role of photojournalism in the midst of tragedy