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Branding your staff through social media

Musician Brian Eno coined the term “scenius” to describe a group of creative individuals — artists, curators, thinkers, theorists, writers, tastemakers. He said this group makes up “an ecology of talent.”

Your staff is a scenius. You are the creative talent that packages the story, the genius on the scene.

Instead of maintaining absolute secrecy and hoarding your work until it’s published, be open about what you’re working on. Post bits and pieces of your work, your ideas and the blood, sweat and tears that your staff puts into the process of what they do.


  • Students will study and evaluate examples of how other scholastic yearbooks have shared their work.
  • Students will evaluate the parts of their workflow, work product and traditions that are worthy of sharing with their readers throughout the year to bolster and maintain reader interest. (see slide 77)
  • Students will develop an action plan for how best share the components of their work that they wish to share. (see slide 78)

Common Core State Standards

CCSS.ELA-Literacy.SL.11-12.1.b Work with peers to promote civil, democratic discussions and decision-making, set clear goals and deadlines, and establish individual roles as needed.
CCSS.ELA-Literacy.SL.11-12.2 Integrate multiple sources of information presented in diverse formats and media (e.g., visually, quantitatively, orally) in order to make informed decisions and solve problems, evaluating the credibility and accuracy of each source and noting any discrepancies among the data.
CCSS.ELA-Literacy.SL.11-12.5 Make strategic use of digital media (e.g., textual, graphical, audio, visual, and interactive elements) in presentations to enhance understanding of findings, reasoning, and evidence and to add interest.
CCSS.ELA-Literacy.W.11-12.6 Use technology, including the Internet, to produce, publish, and update individual or shared writing products in response to ongoing feedback, including new arguments or information.


Slideshow Presentation: 35 minutes

Discussion and Planning: 35 minutes

Execution of Project: Year-long


Slideshow: Blood, sweat and tears slideshow

Rubric: Blood, sweat and tears rubric

All materials and directives for the students to learn and execute their plan are given in the slideshow, with specific directives for action on slides 77-78.

Lesson step-by-step

Teacher and students can work through the lesson (broken into parts by the black slides) and examples and then develop their own parallel action plan based on their staff and work systems and work product.


Students can be broken into groups to take on reporting each of the parts as seen on the following slides:

  • Slide 5
  • Slide 13
  • Slide 24
  • Slide 29
  • Slide 41
  • Slide 45
  • Slide 59
  • Slide 62
  • Slide 69
  • Slide 73